Jeep Compass Karaoke

Jeep has come up with a creative viral marketing ploy to help promote the new Jeep Compass. They have created a website where you can chose an avatar (a 3D graphic persona) and sing to the tune of three designated songs. Your performance is then uploaded and synchronized with the avatar's lips movement. You can then email your creation to friends who can vote for the best performer. The website cost less than $200,000 to make and instead of advertising the site, Jeep sent emails to 50,000 people who had requested information about the Compass. You can visit the site at: http://www.jeepcompasskaraoke.com .

Tags: Jeep, Jeep Compass, DaimlerChrysler